← All Episodes

No. 9JUNE 22, 2026 · 139 MIN

Splutter: Held Hostage in Beirut. Later Dave Risked His Pension to Buy the Business He Worked For

Also on Apple Podcasts · Spotify · YouTube

Surviving crisis - from a Beirut hostage ordeal to losing every client overnight. Protect your family with life insurance from Ethos. Get up to $3 million in coverage in as little as 10 minutes at https://ethos.com/founded. Application times may vary. Rates may vary. Dave Mason has survived two crises most people never face: being held hostage in Beirut and every client cancelling in a single afternoon. Now he helps companies survive theirs. ⚠️ Note: this episode contains a first-hand account of violence and trauma (a hostage situation and PTSD). Listener discretion advised. In 2006, Dave Mason was reporting on displaced families in Beirut when his car was surrounded by a mob. Dave and his colleague held on in the back of that car, fighting for their lives, punched, robbed, and threatened- before, of all groups, Hezbollah ended up getting them to safety, and he was taken to meet the Prime Minister of Lebanon. 

Key Points

  • Resilience is adaptability. Dave didn't survive COVID by waiting it out; he rebuilt in 48 hours and pivoted his media training into a digital-first product. When the market vanishes, the move is to reshape what you offer, fast.
  • Use AI to amplify people, not replace them.
  • Your health is the real wealth. Dave's line "if you've got your health, you are a millionaire" rings so true. Money is the trade-off freelancers make; protecting your wellbeing is what makes the success sustainable.

Contents

0:00Dave Mason’s harrowing experience, introduction, and early passion for media
1:16Guest introduction: Dave Mason
1:58Dave Mason’s early career in media and the impact of a teacher’s words
4:09Teenage rebellion and pursuit of radio
7:09First steps in radio and TV
10:31Founding and growing Orchard FM
12:58Success of Orchard FM and career highlights
14:00Liverpool’s music scene and local media
17:36Importance of local media
20:15Financial advice and challenges for freelancers
23:15Transition to business ownership
24:13Dave Mason’s career journey into entrepreneurship
25:21Freelancing and media training with armed forces
27:35Cultural clash and decision to leave Mentor
29:04Financing the business buyout with a pension mortgage
32:49Ethical considerations of buying the business
35:23Impact of COVID-19 on the business
39:45Adapting to online training during the pandemic
41:45Creating Splutter for real-time social media training
46:44Using Splutter in major crisis exercises in Hong Kong
49:20Sponsor: Ethos
50:41Nostalgia and reflections on local media
52:13The importance of adaptability and focus
57:17Managing a portfolio or freelance career
1:02:00Financial discipline and planning for uncertainty
1:04:01Building a strong network and reputation
1:05:59Learning to say no and focusing on key opportunities
1:08:30Balancing two business models and knowing your strengths
1:12:13Strategies for scaling a global tech startup
1:14:37The impact of AI on PR agencies
1:16:01Sponsor: National Protective Security Authority (NPSA)
1:18:31Balancing personal sacrifices and financial gains

Transcript

Loading transcript...

- / -