Wriggle & Bristol Pantry - Testing your Minimum Loveable Product (MLP)

In this episode, we explore Rob Hall's transition from lawyer to founder of Wriggle. We delve into the branding and market response to Bristol Pantry, Wriggle's ethical business model, and their low-cost marketing tactics. We discuss the impact of COVID-19 on Riggle and strategies for repositioning a business during a pandemic. Insights are shared on mental health in entrepreneurship, preparing for startup realities, and turning a crisis into an opportunity. We also touch on the shift in weekly shopping habits from supermarkets to local businesses.