Founded & Grounded
UK's No.2 ranked startup podcast. We bring you the honest realities of startup life, from early-stage founders who are only a couple of steps ahead.
Wriggle & Bristol Pantry - Testing your Minimum Loveable Product (MLP)
In this episode, we explore Rob Hall's transition from lawyer to founder of Wriggle. We delve into the branding and market response to Bristol Pantry, Wriggle's ethical business model, and their low-cost marketing tactics. We discuss the impact of COVID-19 on Riggle and strategies for repositioning a business during a pandemic. Insights are shared on mental health in entrepreneurship, preparing for startup realities, and turning a crisis into an opportunity. We also touch on the shift in weekly shopping habits from supermarkets to local businesses.
Key Points
- Rob Hall, a former lawyer, transitioned to entrepreneurship by founding Wriggle in Bristol to reduce food waste, connecting customers with local restaurants through real-time promotions and an app.
- Wriggle adapted to the COVID-19 crisis by launching Bristol Pantry, leveraging existing relationships with local food producers to deliver unique and local groceries in a weekly delivery model.
- Rob Hall emphasizes the importance of creating a Minimum Lovable Product (MLP) to quickly test market demand without extensive initial investment, ensuring the product is compelling enough to attract customers from the outset.
Chapters
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| 3:07 | |
| 8:25 | |
| 12:12 | |
| 15:11 | |
| 20:30 | |
| 24:09 | |
| 26:41 | |
| 30:29 | |
| 33:30 |
Transcript
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