Founded & Grounded

UK's No.2 ranked startup podcast. We bring you the honest realities of startup life, from early-stage founders who are only a couple of steps ahead.

By Sarah London: Live life as if everything is rigged in your favour

S4 E9 • Feb 20, 2023 • 52 mins

From tragedy to triumph. How a sister's life-saving transplant led to the creation of a natural skincare business. By Sarah London, stands for something much larger, their deeply personal story has sparked a strong sense of mission and purpose when it comes to business - which shines through in this conversation.

Key Points

Learn how to shake off imposter syndrome and reframe failure
How to stand out and take on the industry giants. By Sarah London gives 100% transparency in their ingredient listings and became a B Corp, showing their sustainability values.
How to deal with major business challenges. Hear how they dealt with Brexit and withdrawing from the EU market, they've used direct-to-consumer strategies and social media to maintain and grow their customer base, enabling them to plan a return to the EU market.

Speakers

Sarah Murrell

Guest • 49%

Laura Rawlings

Host • 23%

Ollie Collard

Host • 25%

Chapters

0:00	Introduction to the podcast, hosts and guest Sarah Murrell
2:19	Origin story and journey of By Sarah London
14:13	Transition from corporate career to entrepreneurship and advice for potential entrepreneurs
16:58	Sponsor: Nova Blue
18:04	The role of trust, mission, and a clear purpose in a startup's success
24:18	Upholding business values and dealing with challenges
26:35	Impact of Brexit and strategies for reentering the EU market
29:22	Overcoming imposter syndrome, the importance of mentorship and support systems
34:06	Growing a direct-to-consumer brand, value of co-founders and working with family
37:26	Future of 'by Sarah London' and advice for founders
46:10	Embracing market potential, rejection and change in business
51:27	Recap, preview of next episode, and closing remarks

Transcript

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