Founded & Grounded
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Mr Bug - From music to mealworms
Meet Conal Cunningham, a music industry veteran turned pet food innovator, and discover his remarkable journey of perseverance and innovation. We deep dive into the origins of Mr Bug, a company redefining pet nutrition, through sustainably grown insect protein. This startup story has it all from kitchen experiments, funding struggles, and scaling triumphs. Whether you're a founder, an eco-conscious individual, or simply curious about the intersection of sustainability and business, this episode is a must-listen.
Key Points
- Understand how starting small and bootstrapping can be leveraged as a strategic advantage for learning, evolving, and growing your business.
- How to engage with your customers early on and how this can lead to immediate sales and traction when you launch your startup
- The framework for building a stand-out brand in a crowded marketplace
- The potential of insect protein to contribute to food security and the circular economy.
Chapters
| 0:00 | |
| 2:14 | |
| 6:21 | |
| 13:42 | |
| 28:30 | |
| 33:02 | |
| 42:02 | |
| 45:17 | |
| 50:15 | |
| 55:04 | |
| 57:10 |
Transcript
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