Founded & Grounded
Founded & Grounded
UK's No.2 ranked startup podcast. We bring you the honest realities of startup life, from early-stage founders who are only a couple of steps ahead.
Ollie CollardBecky SageLaura RawlingsAndrew Parsonage

Sooper Books: The £5 Dragons’ Den Deal that made history

S5 E15 • May 13, 2024 • 109 mins

Meet the power couple who quit their jobs and made Dragons' Den history, by giving away 5% of their business for £5. Introducing Charlene Mitchell-Hood and Simon Hood, the founders of Sooper Books. Hear their incredible journey, which started as a simple idea to aid their daughter’s bedtime routine, which quickly turned into the world's number one bedtime story streaming service and saw all five Dragons invest. Their journey will inspire you and arm you with valuable insights for your own startup. Sooper Books is a storybook streaming service offering hundreds of world-class stories and audiobooks to millions of families around the world, completely free of charge.

Key Points

  • Value of relationships over money. Learn why and how they prioritised connections over cash, which has opened doors and fostered significant growth for Sooper Books. This illustrates that sometimes, who you know is as important as what you know.
  • Authenticity in pitching and brand building. Learn how their genuine approach in the Dragon's Den and beyond has not only differentiated them from competitors but also helped build a brand that's beloved by families worldwide.
  • Balancing business and personal life. Discover the delicate art of managing a business with your spouse, the importance of delegation, having clear boundaries in place and the pivotal role of learning from failures to ensure both business and personal growth.
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