Founded & Grounded
Founded & Grounded
UK's No.2 ranked startup podcast. We bring you the honest realities of startup life, from early-stage founders who are only a couple of steps ahead.
Ollie CollardBecky SageLaura RawlingsAndrew Parsonage
PodcastAI
PodcastAI

Forth: A business fit for the future

S3 E17 • May 30, 2022 • 36 mins

In this episode, we chat with Sarah Bolt, the founder of 4th, about the well-being industry, wearable technology, and her journey from idea to business. We delve into the importance of well-being and women's health in startups, the success of sole founders versus partnerships, and the impact of COVID-19 on home testing and 4th's operations. Additionally, Bolt shares her insights on the role of a support network for startup founders, understanding the target investor demographic, and offers advice to fellow founders. We also discuss the trend of remote working and its impact on work-life balance and employee well-being. We wrap up the season and look forward to returning in September 2022.

Key Points

  • Sarah Bolt, founder of 4th, aims to empower individuals with personal health data through at-home biomarker testing services.
  • Securing investment can be challenging for startups, but Sarah's experience demonstrates the value of perseverance and alternative funding routes like crowdfunding.
  • Entrepreneurs should trust their instincts and believe in their own business acumen, even when faced with conflicting advice from others.
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