No. 4MARCH 10, 2025 · 78 MIN

18Sixty: How to create standout podcasts that captivate and keep audiences hooked

What separates a great podcast from the noise? We uncover the secrets of podcasting success with Gareth Evans, founder of 18Sixty—an agency that helps brands connect with their audience through high-quality audio storytelling. From working with Virgin/Absolute Radio and BBC Radio to launching his own agency, Gareth shares his journey through the evolution of podcasting, revealing what it takes to create audio content that really holds the audience's attention.

Key Points

Knowing your audience: The key to a successful podcast lies in deeply understanding your listeners and crafting content that serves their needs
Finding Balance: Effective time management, habit stacking, and prioritisation are essential for navigating business demands while maintaining a fulfilling personal life.
Business growth strategies: Differentiating yourself, leveraging word-of-mouth, and building strong connections are crucial for scaling your business.

Contents

0:27	Introduction to Founded and Grounded
1:32	Introduction to Gareth Evans and 18Sixty
2:18	Gareth Evans' background and the inspiration behind starting 18Sixty
6:18	The evolving podcasting market and ingredients for success
12:14	Early days of 18Sixty and business development post-accelerator
17:32	Sponsor: Vanta
18:35	Knowing your audience and Gareth's approach to business
23:06	The importance of being nice and the challenges of entrepreneurship with family
31:43	The evolving role of video in podcasting and favourite failures
37:03	Addressing fears and the support systems for entrepreneurs
41:00	Sacrifices and strategies for building a business
46:40	Habit stacking, solitude, and energy management
50:20	Peer groups, coworking, and the gateway policy
52:31	Virtual programs and founder workshops
54:23	Podcasting tips from Gareth
55:55	18Sixty's client acquisition and future goals
59:33	Advice for early-stage founders and the story behind 18Sixty's name
1:02:13	Reflecting on podcasting challenges and strategies for client outreach
1:09:58	The importance of asking for help and building connections
1:14:29	Embracing a positive mindset and the power of connections in entrepreneurship
1:15:28	Episode wrap-up and feedback on previous episodes
1:16:25	Poll results and introduction to next guest: Hannah from Hybr
1:17:17	Closing remarks and call to action

Transcript

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