18Sixty: How to create standout podcasts that captivate and keep audiences hooked

What separates a great podcast from the noise? We uncover the secrets of podcasting success with Gareth Evans, founder of 18Sixty—an agency that helps brands connect with their audience through high-quality audio storytelling. From working with Virgin/Absolute Radio and BBC Radio to launching his own agency, Gareth shares his journey through the evolution of podcasting, revealing what it takes to create audio content that really holds the audience's attention.