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Jordan Schwarzenberger: The creator economy is a lie, here’s the model that works

S6 E5 • Mar 24, 2025 • 129 mins

7 billion views and counting: the growth secrets of Sidemen's creative mastermind, Jordan Schwarzenberger. Managing one of the world’s biggest creator collectives is no small feat. We dive deep with the man behind Arcade Media and the Sidemen’s explosive rise, blending sharp self-awareness, cultural intuition, and a bold approach to building in public. The creator economy is dead. Jordan reveals why relying on brand deals is outdated and how the Sidemen have built entire business models through strategic partnerships and leveraging their audience. This is a masterclass in staying relevant, building with intention, and growing without losing who you are.

Key Points

Know yourself to grow yourself. Jordan believes brutal self-awareness and personal branding are essential. When you understand who you truly are and fully embrace it, you unlock clarity, confidence, and business momentum.
Don’t just create. Document. It’s not just about creating content. Jordan shows how documenting your journey with purpose builds trust, drives growth, and keeps your brand aligned with your goals.
You can’t win alone. Strategic partnerships are the key ingredient to scale. Find operators who complement your strengths and share your vision.

Speakers

Jordan Schwarzenberger

Guest • 56%

Becky Sage

Host • 23%

Ollie Collard

Host • 20%

Becky Sage

Host • 1%

Ollie Collard

Host • 1%

Chapters

0:00	Introduction by Becky Sage and Jordan Schwarzenberger on brutal self-awareness
1:18	Episode theme - self-awareness and the introduction of Jordan Schwarzenberger
3:01	Jordan's early interest in media and career beginnings
7:03	Fearlessness, experimentation, and practical advice for startups
14:17	Jordan's journey from Vice to founding his own agency
18:48	What Arcade Media does and industry challenges
21:15	Balancing short term and long term strategies
23:02	Alternative plans and building Sidemen's brand
29:48	Cultural relevance and industry perception of the Sidemen
33:03	Identifying new products and managing priorities
39:47	Importance of finding the right partnerships
41:30	Sponsor: Vanta
42:20	Reflections on Jordan's story and entrepreneurship lessons
47:12	Balancing strengths and weaknesses in business
53:52	Strategic partnerships vs. hiring
1:00:45	Mitigating risks with external partners
1:01:28	Leadership, corporate culture evolution, and Gen Z
1:07:17	Work-life balance and productivity
1:12:07	Misconceptions about Gen Z and supporting young employees
1:16:13	Jordan's biggest fear and personal transformation
1:24:26	Conflict resolution with cofounders and vision focus
1:30:09	Balancing business and personal life
1:33:48	Solitude for creativity and corporate culture challenges
1:36:37	Leveraging Gen Z's purpose-driven work values
1:39:36	Demystifying generational differences in the workplace
1:41:01	Emotional connection and empathy in the digital age
1:45:02	Social media's impact on genuine connections
1:49:22	Building a personal brand and creator economy trends
1:54:23	Jordan's future goals and advice for early-stage founders
1:57:52	Final thoughts and wrap up

Transcript

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