Mezze: A Client Worried He Looked Too "Free-Spirited." His Software Now Handles £10M of Orders a Month.

The introvert who was told he looked too free-spirited, and whose software now runs ordering for the UK's biggest food brands. Protect your family with life insurance from Ethos. Get up to $3 million in coverage in as little as 10 minutes at https://ethos.com/founded. Application times may vary. Rates may vary. "This poor lady had to say to me, 'There are concerns that you look a bit free-spirited.' They were worried I was suddenly gonna disappear and become a yoga teacher in Goa or something." Simon Bos has spent more than 25 years building other people's startups at Gravitywell, his Bristol venture studio, watching entrepreneurs' hearts break over cheap builds that couldn't be rescued, and learning exactly what separates the products that work from the ones that die. Then he found his own gap: one of the UK's largest food-to-go manufacturers taking thousands of daily sandwich orders through a call centre. "Three BLTs, two chicken and bacon... no, three chicken and bacon." On the phone. Every day